Sales & Marketing · Advertising planning

Advertising that moves the needle

Always-on and burst advertising planned, budgeted, executed and measured across every relevant channel — one brief, one accountable team.

An Exquode team planning an advertising campaign on a wall of boards
Campaign overview
6Channels 1.2MReach 4.1%CTR
▲ 83.7% best performance
Weekly results
2,648 leads▲ 6.2% this flight

Planned across the channels your customers actually use

Google Ads Meta TikTok YouTube Radio Out-of-home
What we plan

One brief, every channel, one plan.

A single big idea, adapted cleanly across every channel — with the budget, timeline and vendors managed on your behalf.

Creative concepts pinned during an advertising strategy session

Advertising strategy

A positioning and a single big idea strong enough to survive every format — social, search, radio and street.

Production & media planning

Every asset and approval mapped to a launch date that holds, and a budget split across channels before a cedi is spent.

An advertising production plan coming together

Mid-flight optimisation & reporting

Budget shifted toward what's working — live, not post-mortem — and a clear read on reach, engagement and revenue.

Advertising performance dashboards
How we run it

From brief to launch.

Audit & goals

We look at what is, what worked, and what the next 12 months need to look like.

Plan & budget

A quarterly plan with measurable targets and a realistic spend, agreed before launch.

Execute & review

Weekly stand-ups, monthly business reviews, course-correction without drama.

Have a launch on the horizon?

Bring the brief — we'll bring the plan, the budget split and the timeline that holds.