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Sales and marketing delivery model

How Exquode plans and measures marketing work.

Exquode team

Exquode's sales and marketing work covers brand awareness, digital marketing, social media management, campaign management, content creation and analytics.

Digital marketing can include SEO, paid search, paid social, email and CRM campaigns, measured on revenue and business outcomes rather than vanity metrics. Social media work can include planning, publishing, community management, paid amplification and reporting.

Campaign work is useful for launches, promotions and always-on growth programmes. Content creation can support websites, landing pages, social campaigns, product launches and sales enablement.

Analytics and reporting turn marketing spend into clear decisions through dashboards, campaign reviews and performance reporting. Marketing work can stand alone or support a software/product rollout.

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